About 80 percent of the online stores in Multiply are based in the Philippines, which is aptly dubbed as the Multiply Nation by the Entrepreneur magazine.
Multiply executive chairman Claudio Pinkus led the launching of the Multiply Trust and Multiply Promote programs attended by over 70 Filipino online sellers (including the author) at the ABS-CBN, ELJ Communication Center on June 23, 2010. As of May 2010, there are 50,000 online stores in Multiply, 40,000 of which are Philippine-based.